RuutIQ Case Study

This leading Saudi-based water beverage company transformed its sales operations by deploying Ruut-IQ. The Ruut-IQ system aided them to connect data and optimize workflows across the presales, sales, journey planning and customer experience.

Optimizing sales operations using the RuutIQ platform

Once deployed, the new system helped the company realize a 40% increase in productivity and significant  reduction in time to market. 

Digital Workflows-Drive Efficiency and Transparency

Today, in the Food and Beverage industry manual processes are frequently utilized by sales, drivers, and customers. Ruut-IQ deployed at this Saudi-based water beverage company, was able to digitally transformed ordering, fulfillment and stock synchronization to deliver efficiencies in order processing and inventory management.

For presales and sales new tools including a Customer Relationship Management (CRM) that puts customer sales history at their fingertips. Mobile messaging and alerts provide real-time updates on order changes, delays or low stock alerts.

Drivers have access to sales tools, as well as Journey planning and management tools that optimize driver routes –capturing delays and changes in real time so that deliveries ae can be completed on time and within budget.

E-Commerce is enabled across ordering, payment processing and delivery enabling easy order look-up, secure mobile payment and cash-on-delivery transaction tracking.

Deploying RuutIQ platform the company improved sales productivity and win rates as well as increased customer satisfaction.

Integrated Data Allows Real-time Insights and Decision Making

By integrating and aggregating data from enterprise systems in real-time Ruut-IQ helped the company coordinate sales with stock availability, drivers with order changes, and demand planning with sales. Since data are always aggregated, insights to forecasting, sales trends and KPI are evergreen

Real-time visibility into workflows and outcomes fostered effective connections with leadership and ground-level activities as well as improving forecast accuracy and merchandising